Newsletter

I hope everyone has had an opportunity to enjoy the Easter weekend.

And now, back to business!

AURI (Auri, Inc.) - a specialized footwear designer and marketer - has a number of fundamental growth factors that are quite favorable which I feel traders should consider:

• Strong Industry Sales
  With the US footwear industry boasting sales of about two billion, AURI could find itself in good company next to other household name shoe companies such as NIKE, Skechers and Timberland.
• Three Registered and Three Pending Patents
  The brand sets itself apart with the seamless fusion of next level technologies including active suspension systems, compression control and anti-fatigue, removable foot beds, Outlast^(R), temperature regulating linings, Serdia^(R) UV activated linings and other proprietary materials and designs.
• Unprecedented Exposure from Hollywood Stars
  Auri footwear already has a major celebrity following, with over 500 of Hollywood's "A List" wearing Auri, including Twilight & New Moon star, Taylor Lautner, music, movie and television superstar Chris "Ludacris" Bridges, television and film star Benjamin Bratt and the iconic William Shatner.

                                                    AURI’s Market Expansion Strategy

AURI’s leadership has worked within the design, development and engineering worlds of numerous high tech firms including Apple computers, Hewlett Packard and IBM.

AURI’s utilizes this experience to set development processes and timelines for the design of both, the engineered technical aspects, as well as the continually evolving stylistic needs and trends.

This streamlined process allows AURI to bring in highly complex and comprehensive seasonal collections of fashionable and trend-right footwear, integrated with an unmatched level of technology as the value price proposition within the upper echelons of fashion footwear.

AURI’s fall 2011 collections is set to rollout into retail by August and will be their largest product rollout to date.

Spring-12 is already being finalized with an even wider assortment of men's and women's fashions with higher levels of tactile, aesthetic, ergonomic, luxury and fashion appeal.

                                                           AURI’s Corporate Strategy

AURI’s unique design protocols involve the fusion of two processes, brought together to present footwear products that for the first time break the mold of equating beautiful shoes, with an uncomfortable experience.

Technical and ergonomic characteristics (function) are engineered in parallel with the stylistic design of the footwear (form). Borrowed from the world of exotic automotive design, the two are brought together to present the best of both worlds.

The end result is an extremely fashionable silhouette with technical innovations, imperceptible to even the most discerning of fashionistas.

AURI currently holds THREE registered and THREE pending patents for its innovative designs & technological breakthroughs.

AURI’s core focus and design philosophy is to leverage the most critical and intrinsic values within the fashion, luxury and comfort segments of the footwear market and combine them into one -- thereby creating a totally new category.

Corporate Goals

(1)  Continue to increase margins and top line revenues

(2)  Add additional strategic relationships and partnerships

(3)  Add to the management team and the board of directors and advisory boards

(4)  Build the depth and breadth of the Auri Brand and product offerings

(5)  Move the Company to a national stock exchange

(6)  Profitability

                             AURI Setup for Uptick this Week...Watch it Trade!