|
Our latest profile, Panache Beverage, Inc. (WDKA) is breaking the mold.
In 2009, while still private, Panache brought its Wodka Vodka to market -- a quirky, premium vodka with a value vodka price tag -- between $9 and $11 a bottle.
"Rough luxury, it's the new trend," WDKA's CEO James Dale told Forbes earlier this year.
And judging by its mainstream media exposure, well-known clientele and high ratings, WDKA could be in a good position to capitalize on this growing trend.
Mainstream media coverage, high-end clients and stellar ratings
Over the past few years, WDKA's Wodka Vodka has been covered by major outlets including Forbes, the Wall Street Journal, Business Week, Fox Business and Maxim, to name a few.
Check out a few of these links to see what others are saying about Wodka:
- http://www.youtube.com/watch?v=BbBKGbiA4j8
- http://www.welovewodka.com/Wodka_Wins/
- http://www.welovewodka.com/viewer
- http://www.forbes.com/sites/afontevecchia/2011/06/17/wodkas-and-a-new-business-model-cheap-premium-vodka/
- http://video.foxbusiness.com/v/1130482394001/movie-star-quality-affordable-vodka/?playlist_id=937116537001
The company also boasts several high-end clients in New York including Blue Ribbon restaurants, the Tao Group, Daniel Boulud's Daniel, Spice Market, the Mandarin Oriental and Jean Georges restaurants.
"We believe the market is ripe and prime to support us," Dale told Fox Business earlier this year.
If that's not enough to get you excited, Wodka has received high praise for its quality.
The Beverage Testing Institute rated Wodka a 90, or "Exceptional," calling it "a clean, nicely made vodka that is a very good value."
"The so-called Grey Goose Effect is dead and buried," said Dale. "The age of overpaying -- $50 for a liter bottle, $10 for a vodka soda at a bar -- are over. But consumers don't need to trade down in quality. Wodka is a premium vodka at an honest price."
Past successes
In 2003, WDKA's CEO, James Dale came to the U.S. from New Zealand as 42 Below vodka's strategic North American partner. A few years later, 42 Below shareholders accepted a $91 million all-cash offer from Bacardi, the world's largest privately held spirits company, to acquire the New Zealand-based group.
According to WDKA's investor relations site, Dale was "instrumental" in the brand's sale to Bacardi.
After the trade sale, Dale developed brands which are currently part of WDKA's expanding portfolio.
Future growth?
WDKA's gross revenues were $526,587 and $1.278 million for the three and nine months ended September 30, 2011, respectively, and increased by $464,639 or 750%, and by $513,466 or 67%, compared to gross revenues of $61,948 and $765,156 for the same periods ended September 30, 2010, respectively, according to the company's latest quarterly report.
According to the company's most recent 10-Q filing, WDKA expects "sales to increase during 2012 as we have generated sales of $875,000 since the end of the third quarter of 2011."
To read the company's latest quarterly report in its entirety, visit: http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=8257228
Institutional advisors
In late October, WDKA announced that it retained Scarsdale Equities LLC, an institutional broker/dealer in NYC, as its financial advisor to explore strategic relationships.
Scarsdale's services include investment banking, institutional equity brokerage, discretionary account management, and start-up consulting and advisory services for money managers.
"The Company is in the early stages of an aggressive plan to grow its flagship Wodka Vodka and launch two additional brands within its portfolio: Alchemia Infused Vodka and Alibi American Whiskey," Dale said in an October 26 press release.
"Timing is optimal for us to leverage the deep relationships that Scarsdale Equities brings to the Company and we are very pleased to have retained Scarsdale Equities as our advisory firm."
Is the timing right for WDKA to take center stage?
To learn more about WDKA, visit: http://www.panachespirits.com/
Disclaimer:
THIS IS A PAID ADVERTISEMENT FOR THE COMPANY OR COMPANIES MENTIONED IN THIS PUBLICATION. DO NOT BASE ANY INVESTMENT DECISION UPON ANY MATERIALS FOUND ON THIS NEWSLETTER OR ON OUR WEBSITE.
The information contained on our website or in any of our newsletters should be viewed as a commercial advertisement and is not intended to be investment advice. Our Web site and our newsletter are services of Longview Communications Corp., a media and advertising firm that is from time-to-time compensated by the companies profiled on our web site or in our newsletter. When compensated in shares, readers should be aware that it is our policy to liquidate all shares immediately. All direct and third party compensation received has been disclosed on our newsletter and/or our website in accordance with section 1 7 (b) of the Securities Act of 1 9 3 3.
Compensation: We are expecting to receive 25,000 restricted shares of WDKA from Panache Beverage, Inc. for a six-month advertising campaign for Panache Beverage, Inc.
|
