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Vitamin Blue (VTMB) Capitalizing on the Exploding Stand-up Paddleboarding Market
Today we want to bring your attention to a fast growing sport and a company that is poised to benefit hugely from this phenomenon.
Stand-up Paddleboarding
Stand-up paddleboarding (SUP) is a fast growing sport that’s taking America by storm. It’s a sport that can be done in lakes, rivers and bays where the water is relatively calm. People are drawn to the sport for its low impact and total body workout. It’s also great for cross-training and a good base for overall conditioning as it does a good job in strengthen one’s core.
Vitamin Blue, Inc.
Vitamin Blue, Inc. (OTCQB: VTMB) has been serving water enthusiasts since 1999. The Company provides high quality boardsports wear and boardbags via its online store and wholesale channels. VTMB also private label water boardsports accessories such as surfboard bags, stand-up paddleboard bags and roof rack pads as well as custom board bags. The Company’s high quality products are designed and produced in Costa Mesa, CA USA.
The SUP segment has seen rapid growth in popularity in recent years because of the accessibility of the sport. Also, nonsurfers can learn to SUP fairly quickly, typically within minutes. These two factors account for its meteoric potential for growth worldwide. Cameron Diaz, Pierce Brosnan, Matthew McConaughey and Cindy Crawford are notable celebrities that have begun to participate in the sport.
This all plays into Vitamin Blue's goal of becoming a premier brand in the water boardsports arena and become the largest boardbag manufacturer in the world.
Eco Surfing
VTMB is currently looking to enter the 7 billion USD Eco Surfing market. Surfing materials mostly contain potentially toxic neoprene and other accessories like leashes, wax and wax comb, all of which are derived from petroleum. They will take centuries to biodegrade.
Vitamin Blue wants to take eco-friendly practices in the surfing industry as manufacturers begin to experiment with materials that are recycled, biodegradable and not derived from petroleum. Whether it is boards, wetsuits, waxes, or leashes, most surfers will only buy an eco-friendly product if it performs well and is around the same price as the more toxic products. The company wants to position itself ahead of the curve to become a pioneer in this new market.
Growth and Potential as an Investment
VTMB is also taking steps to strengthening its fundamentals by announcing previously that the Company plan to buy back up to 5 million shares of its common stock.
The Company also recently announced that it’s in negotiations to become a supplier in one of the leading surf stores in Ericeira, Portugal. Ericeira is one of Europe's top surfing destinations and a regular host of the World Surfing Championship. This is a great move to develop VTMB’s brand and to capture the huge surfing market in that region.
With the Company’s established presence in the boardsports industry, its mission to be eco-friendly as well as trying to capitalize on the exploding stand-up paddleboarding market, VTMB is worth considering as an investment because of the huge growth potential.
For additional information about Vitamin Blue, Inc., please visit http://www.vitaminblue.com/.
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