Good evening members,
Update Viggle, Inc. (NASDAQ: VGGL)
Viggle had a nice bounce today but we think there is more to come.
Viggle is a marketing and advertising technology company focused on their rewards program for watching television. Many of you may have seen the national television advertising campaign a couple months back.
According to Business Insider, from 2008 to 2012, U.S. loyalty memberships increased by 10% per annum, reaching 23 memberships per household in 2012. A recent McKinsey study of 55 North American and European publicly traded companies showed that market capitalizations for companies with strong loyalty programs outpaced those of companies that do not offer or emphasize a rewards program.
07/23/15---The company (Viggle) said it added almost 600,000 users in the fiscal fourth quarter, bringing its net registered users to more than 9.5 million, up from 5.4 million at the end of fiscal year 2014.
"Increased advertising on the Viggle app led to our substantial growth in revenue this quarter," CFO John Small said in a statement. "Our aggressive and consistent marketing efforts over the past year helped to drive those advertising revenues to the current levels."
Chart is oversold and coming off a bottom here.
http://stockcharts.com/h-sc/ui?s=vggl
The Team |
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