Hello Traders,
The new erupting play for tomorrow is DRMC.
After trading record-breaking volume of over 3.8 MM shares today DRMC could be in for a Massive Potential Breakout Tomorrow!
DRMC (Definitive Rest Mattress Company) is a mattress and bedding manufacturer that is committed to innovation and new ideas in design and technology.
As much as some people like to sleep on things, there isn’t much time to sleep on this one!
The financial statistics in the mattress industry is ridiculously insane. My mind was blown away after reading up on the industry.
I can’t stress enough how the past, present, and future news on the whole industry will blow you away!
Let us just take a look at some similar companies in the industry. Granted it took some time for these companies to get to where they are at, but it should give you a big idea on the potential there is for a mattress company in the stock market.
Mattress Firm Holding Corp. (MFRM) - over $40 a share
Tempur Sealy International Inc. (TPX) - also over $40 a share
Select Comfort Corporation (SCSS) - over $15 a share
TPX has moved from 36.12 to 55.25 in the last year while MFRM has gone from 29.29 to $49.81!
At under $1.00, DRMC might be one of the most opportunistic plays in the market right now!
But what makes DRMC unique is its technical set-up that is in fact, set up for a possible upswing today.
DRMC has been trading around its 52 week high consistently for the last month or so, and the volume has been increasing during that time as well compared to the 3 month average. All of this indicates that it is ready to rise up again, especially after their recent activity.
The recent news about DRMC and its 70% acquisition of a mattress manufacturer in Guatemala along with the extensive research that has allowed them to think out of the box, giving them the knowledge to explore and design new innovative products that include their new sleeping bag, focused for the Camping Industry and U.S. Military in sleep comfort by using proprietary advanced fabric materials.
You could read the full report here:
http://finance.yahoo.com/news/definitive-rest-mattress-company-announces-121819860.html
DRMC has developed a unique and defined approach to the consumer market. With the company founders holding a combined 40 years of experience, they have remained determined in delivering quality products rather than a generic form of mass production often seen in today's marketplace.
DRMC has designed a process that will combine both worlds in mattress purchasing where the customer can build their own mattress online; the evolution of mattress sales is about to change.
Get off your mattress early tomorrow morning and get a good look at DRMC and start your own research.
About DRMC- Definitive Rest Mattress Company
(Current PPS $.43)
Definitive Rest Mattress Company is a manufacturer, marketer and distributor of mattresses and bedding products. The Company was originally founded in August of 2009 and has since established a solid reputation and customer base in California. The Company currently manufactures three series of mattress products, which include over twelve models. Our products are currently sold in retail outlets throughout Southern California under the “Definitive Rest" brand. The Company is dedicated to bringing an excellent sleeping product to consumers that provides new innovative designs and quality at an affordable price.
The Mattress Manufacturing industry produces mattresses and bases for retailers, wholesalers, hospitals, hotels and the export market. The industry produces innerspring, box spring and non-innerspring mattresses.
http://definitiverest.com
MARKET OUTLOOK
Mattress manufacturers can rest easy because a recovery is on the way. Improving disposable incomes and a recovering housing market will drive sales of new (and more high-end) mattresses. The mattress production process has become leaner and quicker, which will improve profit margins and make US-made mattresses more attractive to foreign buyers due to their speedy delivery times. Input prices will continue to increase, but will be less volatile, giving manufacturers ample time to prepare for any fluctuations.
The geographic distribution of mattress manufacturers generally follows major population centers in order to increase the speed of deliveries and reduce transportation costs. The Southeast has the largest share of industry establishments as well as the largest share of the nation's population. It holds 26.6% of the industry's establishments and 25.4% of the US population. Florida, the most populous state in the region, holds 29 establishments; its share is the third greatest of any state. The West and Great Lakes regions have the second- and third-largest number of establishments. California has 80 establishments, the most of any US state; it also has the greatest population at 12.1% of the US total.
The mattress industry has been going through a significant change in the last few years. In part, this change has been driven by the changing demographic of the mattress customer. As baby boomers have been getting older, they are looking at ways to keep themselves feeling younger and more energetic. This trend has been driving other industries as well, notably the weight loss and plastic surgery industries. But over the last few years there has been a significant growth in the sleep industry, and the mattress industry as a whole has shifted significantly to try to give a more luxurious sleep experience.
Demand for mattresses is driven by the health of the overall economy, the US housing market, and income growth. The profitability of individual companies depends of efficient operations and effective marketing. Large companies enjoy economies of scale in manufacturing, marketing, and distribution, as well as strong brand recognition. Small companies can compete by offering special features or better customer service, or by focusing on regional markets. The US industry is highly concentrated: the top 50 companies account for about 85 percent of industry revenue.
The findings on mattress preferences suggest that a significant shift could be occurring in the market.
INVESTOR HIGHLIGHTS
DRMC is providing and continuing to target ALL possible customers in the bedding supply chain.
DRMC brings new products and innovations as consumer preferences and technology changes in the bedding industry.
DRMC brings a few new technologies, consumer trends, and product improvements as companies strive to compete and attract customers.
DRMC and their specialty mattresses are expected to continue increasing in popularity and market share by most accounts.
As part of its ongoing research, DRMC looks into the sleep accessory arena, one that continues to gain importance as retailers seek to boost their sales.
Remember, my loyal readers, anyone of my picks has the potential to climb up the charts but make sure you always trade with caution!
DRMC could have the springs in their mattresses to make the next jump to another level.
Only time will tell, but don’t sleep on it too long, get up and see for yourself what DRMC could do.
So while you’re rolling out of bed, remember to roll over to your computer or cell phone and check out our morning update.
