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Here it Is! Symbol: LVVV
Notice Price Target by Murphy Analytics
Dear Reader,
We can't afford to waste much time with the small talk, therefore let's head right to the facts about LVVV and why Murphy Analytics put a $.75 cent price target on it.
Name: Livewire Ergogenics Inc.
Symbol: LVVV
Price: .155 - .17 cents
Price Target according to Murphy Analytics: $.75
http://www.murphyanalytics.com/uploads/LVVV_Initiation.pdf
Executive Summary
LVVV Corporate Description: "LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of timereleased caffeine. Designed for consumers with an action-packed lifestyle, LiveWire Energy chews are pocket-sized, portable
alternatives to bulky energy drinks or shots.
Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry, (90 mg caffeine), Chocolate(100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine) LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at www.livewireenergy.com."
Market Opportunity:
5-Hour Energy Shots® has stated that the Company sells 9 million bottles per week, or over 450 million annually. Energy drink maker Red Bull® sold 4.6 billion cans in 2011, growing 11.4% over 2010.
The success of these companies as well as others such as Monster and Rockstar show there is a tremendous market for these energy products within the $300 billion global nutrition industry.
While these products represent a competitive threat to LVVV's energy chew, the product is differentiated in a number of ways, especially portability (the LiveWire Energy chew is about the size of a Starburst® candy) and value as the LiveWire chew typically is priced at under $0.75 while leading energy shots and drinks often are priced at over $2.00.
With nearly 150,000 U.S. convenience stores and over 100,000 supermarkets / drugstores / dollar stores and supercenters, there is a huge market for LVVV to target.
The convenience store market in particular as attractive for LVVV's
targeted customer as Arbitron reports that nearly 190 million people age 12 and over visit a convenience store monthly, and 57% of the demographic is males with a high concentration of teens, young men, and people living with children in the household.
Outlook for LVVV:
Recent announcements by LVVV illustrate the Company's focus on building a strong marketing team and approach as well its strategy to work with leading grocery and c-store distributors to get access to shelf space such as the agreements recently Albertson's, Fastrip, Rebel Oil and Terrible Herbst c-stores.
By rolling the product out region by region, with sales and marketing support to introduce the product to new consumers, whom the Company expects have a high likelihood of repurchasing the product once it is tried.
LVVV has demonstrated a strong regard for the best interests of the Company's common shareholders.
Murphy Analytics (MA) is estimating that LVVV may reach breakeven at sales of approx. $3.6 million, and that the Company could deliver $0.03 in EPS if sales reach $10 million.
http://www.murphyanalytics.com/uploads/LVVV_Initiation.pdf
With P/E ratios from relevant benchmarks averaging approximately 16.5x, the implied price for LVVV is $0.45 / share in MA's high growth illustration.
As reference, energy drink maker Monster Beverage (NASDAQ: MNST) trades at approximately 26x annualized earnings.
While delivering the high growth scenario will be a challenge and may take some time, a market expected to double over the next 5 years creates significant opportunity for both established and new products like the LiveWire Energy chew and MA expects that
over the coming quarters, the Company has the potential to justify a price of $0.75 as results consistent with the MA high growth scenario would seem to justify a P/E multiple as high as that of MNST.
http://www.murphyanalytics.com/uploads/LVVV_Initiation.pdf
The Big Question Is Why LVVV Right Now?
LVVV is giving its shareholders of record a 20% dividend!
Meaning for every 5 shares that you own, you will get 1 FREE share!
Example #1: You own 5,000 shares. You would then get 1,000 shares FREE
Example #2: You own 50,000 shares. You would then get 10,000 shares FREE!
Example #3: based on the closing price of today. About .15 cents, if you owned 50,000 shares, you would get 10,000 for FREE. If ya multiple 10,000 x .15 you would make a easy 1500.00 for FREE!
Read the news below very, very carefully!
PRESS RELEASE
Dec. 13, 2012, 8:01 a.m. EST
LiveWire Ergogenics, Inc. Declares Dividend
ANAHEIM, CA, Dec 13, 2012 (MARKETWIRE via COMTEX) -- LiveWire Ergogenics, Inc. LVVV -15.25% (otcqb:LVVV), makers of the innovative LiveWire Energy(TM) Chew products, today announced that its Board of Directors has declared a dividend payable to stockholders of record on January 18, 2013 ("Record Date").
The dividend will be equal to 20% of the share price at the market close on the Record Date. The dividend is payable in common stock. Each stockholder's dividend will be calculated based on the number of shares owned on the Record Date by the stockholder. The new shares will be issued following the Record Date. The number of shares will equal one (1) share for each five (5) shares owned by the stockholder on the Record Date, rounded upwards to the next whole share.
Stated LiveWire CEO, Bill Hodson, "The LiveWire community of investors and customers has grown nicely during 2012. We hope everyone will have an opportunity to discover our LiveWire Energy(TM) Chews in the New Year."
About LIveWire Ergogenics, Inc. LVVV -15.25% (otcqb:LVVV) and LiveWire Energy(TM) Chews LiveWire Energy(TM) chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.
Designed for consumers with an action-packed lifestyle, LiveWire Energy(TM) chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).
LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at: http://www.livewireenergy.com
Folks, that about sums this up.
LVVV speaks for itself
Regards,
StockDigestReport |
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