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HRAL.PK conveniently located in select Wal-Marts!

HearAtLast offers a simple and affordable new approach to hearing assessments and hearing aid dispensing. Their product line focuses on the latest in virtually invisible and completely invisible hearing devices for both experienced and first time wearers.

Hearing loss is one of the most prevalent chronic conditions in North America, affecting nearly 40 million people, 28 million of whom are over the age of 45. The numbers are increasing significantly due to the aging baby-boomer population, MP3 players, and environmental noise. Fortunately 90% of hearing loss can be helped with hearing instruments. Yet astonishingly, less that 20% of those who could benefit from a hearing aid actually use one. This means that over 75% of those who could possibly benefit from a hearing aid are missing the important sounds of life and are having difficulties in their communication with others.

HRAL.PK dispenses a wide variety of brand name high quality digital hearing aids including the latest in RIC (Receiver in the Canal) open fit and PAC (Post Auricular Canal) and the new Q from Exsilent the worlds smallest CIC (Completely in the Canal) units at extremely competitive prices. Upon completion of your clinical assessment and approval from a third party signing authority or administrator, Their licensed staff are able to dispense their hearing aids in "about an hour." HearAtLast is conveniently located in select Wal-Marts in Canada .

All HRAL.PK Clinics feature the latest in state-of-the-art clinical testing equipment, thus enabling their audiologists or hearing instrument specialists to perform the most sophisticated array of tests in Canada, all at NO CHARGE to consumers.

All of HRAL.PK's hearing instruments are Name Brand, state-of-the-art digital devices, approved for dispensing in North America . Retail selling prices for hearing instruments are set and regulated in many instances by provincial authorities, as in Ontario by the ADP. HearAtLast provides their clients that deal with hearing loss with suitable affordable solutions to their hearing needs!

HRAL.PK offers a wide spectrum of products, from digital programmable instruments to assistive listening devices. There are several different styles of hearing instruments, all of which are available at their conveniently located "HearAtLast - the Hearing Store" locations.

Latest release:

HearAtLast Holdings, Inc. announced today that it has partnered with VitaSound Audio to develop business opportunities in the growing market for hearing products in Canada. In this partnership, VitaSound will operate all HearAtLast hearing centre locations within Wal-Mart and will also support HearAtLast in providing hearing products and services beyond these locations.

HearAtLast will continue to participate in current and future hearing centre locations within Wal-Mart but will also focus on the development of business in specific targeted consumer groups and segments.

"VitaSound has committed significant financial resources for the future growth and development of the HearAtLast locations within Wal-Mart," said Matthew Sacco, President and CEO of HearAtLast Holdings. "Their deep knowledge of the hearing business and operational expertise will be essential to the success of current and future stores."

"We have, for some time now, identified a number of areas of commercial opportunity, beyond the retail locations, that hold the potential to significantly expand our business and we have nurtured relationships with decision makers in these areas. This announced partnership will permit us to focus on these opportunities and benefit from the technical and resource support that VitaSound will provide to us," added Mr. Sacco. "The anticipated results will be of benefit to both companies."

About VitaSound
VitaSound Audio Inc is an Ontario-based company that develops and markets innovative hearing solutions. Its subsidiary companies operate hearing retail locations in Canada and the United States.

About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within Wal-Mart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Walmart stores as well as in independent locations.

The Company is providing an affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location.

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